Growth Mode

GEO vs SEO, AI’s New Role in Real Estate, and the Script That Actually Gets You Referrals

Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen.
Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate warm leads, without feeling transactional.
Also in this episode:
Structured lists, transaction history, and bios—which signals AI trusts most (and why one agent’s self-published list outranked everything else in his market)
Three unexpected openers that lower resistance and spark real seller conversations (you’ve probably heard versions before—but not like this)
The done-with-you GPT that builds SEO blogs in your voice—with the CTA placement, formatting, and keyword structure already baked in
Stop paying for tools AI can already do better—including listing descriptions, blog writing, seller price-reduction scripts, and even video voiceovers
The real reason reviews don’t lead to referrals—and what type of messaging does
How to build a findable brand across every AI engine using a structured 90-day makeover (not random content splatter)
AI is indexing the internet in real time—and the agents who treat their bios, blogs, and digital footprint like assets, not afterthoughts, are already pulling ahead.🎧 This is Episode 2 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose.
 

Forecasting with AI, 3 Magic Phrases, and The Always-On Ad Formula

Tom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates.